Wearable architecture?

9 t-shirts. 5 cities. 5 different colours and designs.

These are the numbers of Prada’s new collectionJWP Epicenter” (Jersey White Prada), which transforms the plans and façades of five of the most famous brand stores all over the world – Milano, Tokyo, Los Angeles, New York and London – into the design of five t-shirts.

Each item has a unique colourwhite, black, light green, red or light blue – and design – a blending of the façade and of the store plan of each location.

The collection will be available from October 2010, with a price of 160 euro.

Very original and creative idea, I must say. But 160 euro are a little too much for a jersey t-shirt, even if made by Prada.



Misslopez marketing assistent

This entry was written by stefandray and published on March 28, 2010 at 5:26 pm. It’s filed under Fashion & Design and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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