9 t-shirts. 5 cities. 5 different colours and designs.
These are the numbers of Prada’s new collection “JWP Epicenter” (Jersey White Prada), which transforms the plans and façades of five of the most famous brand stores all over the world – Milano, Tokyo, Los Angeles, New York and London – into the design of five t-shirts.
Each item has a unique colour – white, black, light green, red or light blue – and design – a blending of the façade and of the store plan of each location.
The collection will be available from October 2010, with a price of 160 euro.
Very original and creative idea, I must say. But 160 euro are a little too much for a jersey t-shirt, even if made by Prada.
Misslopez marketing assistent