After the great success of last fashion season, the Italian fashion brand Relish renews the cooperation with the Italian actress Asia Argento, daughter of the famous horror movies producer Dario Argento, who directed films such as “Opera”, “Deep red” and “The Stendhal syndrome” .
The new ad campaign, produced in November last year, is a creation of the Italian photographer Rennio Maifredi and takes departure from the comic strips of Luigi Simeoni. The setting of the campaign, the personality of the actress and the peculiar style of Manfredi give a new image to the fashion company: sensual, feminine, warm, emotional and actual.
Asia Argento is portrayed as a true Relish woman: self-conscious, versatile, coherent, strong, straight-forward, independent, unconventional. A brand new way of communicating the brand, where the company’s essence and its testimonial are the real protagonist.
The new campaign will be launched in March on printed media and outdoor in many Italian cities, such as Milano, Torino, Verona, Firenze, Bologna, Napoli e Roma.
Miss Lopez marketing assistant