Custo Barcelona presents its first men’s fragrance
Custo Man is signed by prestigious perfumist Francis Kurkdjian.
In 2008, Custo Barcelona presented its first women’s eau de toilette made by Idesa Parfums, licensee of the brand’s fragrances. A year later, the brand has strengthened its bid for diversification with the launch of Custo Man.
The international presentation took place on September 10 in the designer’s shop in New York’s Soho, to coincide with Fashion’s Night Out which marks the start of New York Fashion Week.
Like Custo Barcelona’s menswear, Custo Man has an emphatic and original personality which shies away from men’s cosmetic clichés.
The top notes combine lemon with bergamot, neroli and juniper flower. Orange blossom, verbena and black pepper make for middle notes reminiscent of a summer night beside the Mediterranean, in Custo Dalmau’s special tribute to his native land. The bottom notes pick up on the brand’s cutting-edge spirit with benzoin, balsamic resin from Sumatra, Tonka bean, cistus flower and Tibet musk.
The box repeats the play on texture used in the women’s fragrance to mirror the patchwork effect of the materials typical in Custo Barcelona garments. The square bottle is made of green glass with the name embossed on the front. The cap, with the same textured effect as the packaging, looks over the horizon like the skyline of a metropolis.
Custo Barcelona has 52 shops in Spain, France, Italy and the USA, including four due to open by the end of the year. In addition to an online shop at www.custo-barcelona-store.com, the brand has 20 franchise shops in Spain, Portugal, Switzerland, Colombia, Dominican Republic, Venezuela, Hong Kong, Singapore, Kuwait, Saudi Arabia and Dubai.